About
We’re a father–son team on a mission to help people live intentionally through fitness, nutrition, and the right mindset. What started as our own personal transformations has grown into a family-owned coaching business built on real-world experience, professional credentials, and a passion for helping others succeed.
Alex, a NASM-certified personal trainer, amateur boxer, and coach with over 3 years of experience, knows firsthand how fitness can change a person from the inside out. Through his love for boxing, he’s transformed from a timid and unsure kid into a confident, disciplined athlete who now teaches others to unlock that same potential.
Josh, a NASM-certified Nutrition Coach and MMA Conditioning Specialist, is a busy father of four who has learned that fitness isn’t just about looking good, it’s about having the energy, focus, and strength to show up fully for your family and career. For him, training is a way of life that fuels productivity, resilience, and purpose.
Together, we bring a mix of boxing skills, fitness training, nutrition expertise, and real-life application to every client we coach. Our goal is simple: to help you build a body and lifestyle you’re proud of, without wasting time on workouts or diets that don’t work for you.
Our Values & Mission
Values
Be Intentional – Every decision shapes your future; we focus on purposeful actions that move you toward the life you want.
Show Up as Your Best Self – Your health, energy, and mindset directly affect how you love and serve others.
Stewardship of Health – Treat your body like the tool it is—capable, powerful, and worth caring for.
Excellence in Effort – Give your best in training and in life; shortcuts never create lasting results.
Discipline & Consistency – Real change comes from showing up every day, even when it’s not easy.
Family & Community First – Strong, healthy people create stronger homes and stronger communities.
Mission
Our mission is simple: help people be intentional about the life they’re creating. We believe the way you care for your body impacts how you show up for your family, your work, and the people you love. Through personalized coaching, proven training methods, and a focus on daily intentional actions, we help you build the strength, energy, and confidence to live life at your best so you can give your best to those who matter most.